Top 5 Google Ranking Factors: What Really Matters For SEO
Undoubtedly, Google is the most dominant search engine in the market. In fact, your website’s ranking in Google’s search engine results is a crucial metric to determine its success.
Since Google is the most popular website globally with over 1 billion users, it significantly controls what people see when they search on the internet. Therefore, you must optimize your business website to rank on Google’s first page. However, every year, Google launches a new algorithm, and now they have been updating it more frequently. Therefore, you should look for a reliable SEO consultant in USA who will help you understand these algorithms.
Below, we have listed the top five Google ranking factors that really matter for SEO.
1. Publish high-quality content- It is not easy to curate high-quality content that ranks well on Google, making content marketing and SEO challenging. However, if you follow all the SEO guidelines, write relevant titles and meta descriptions, and provide suitable backlinks from other sites, your content will rank higher on Google. Moreover, you must plan the right strategy and execute it properly to achieve a high ranking. You can also hire a content marketing agency in US for this job.
2. Make your site mobile-friendly- For a long time, Google has prioritized mobile-first indexing. It is a process in which websites are based on fully-responsive designs and mobile usability in mind. Then, Google indexes these websites and pushes them to higher ranks.
Even if you do not notice any significant change in the rankings after making your website mobile-friendly, you must implement this strategy to avoid the rankings going down.
3. Improve the page experience– Google ranks pages that offer some value to the web searchers and a better experience to their visitors. Therefore, your website must be search-engine friendly and have a high Page Experience Score (PES) to stay ahead of competitors. Google introduced this metric to determine how well a website performs on mobile and desktop, what content is available, and how easy it is to navigate the content on the website.
4. Optimize your page speed- Page speed significantly impacts your SEO as Google appreciates websites that load quickly. It uses the Speed Score as one of the ranking factors. This score is calculated by measuring the time one needs to load the page and download the resources. The lower the number, the better your speed is, resulting in Google rewarding you with a higher ranking on search engine results pages (SERPs).
5. Master your on-page optimization- On-page SEO means optimizing your website for search engines. You must start this process before investing in link-building and content strategies. Create optimized content targeting keywords related to your business and its offerings. Your metadata must include those keywords to rank well in the SERPs.
About Silver Spoon Agency
You must have clearly understood the ranking factors that matter for SEO from this article. At Silver Spoon Agency, we offer the best digital marketing solutions to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
How To Optimize Your Google Ads For Better Local Sales?
Most buyers search on Google about the product they wish to purchase. Therefore, promoting your product on Google Ads gets you one step closer to your potential customers, resulting in a higher conversion rate. You can hire the best Google ads agency for the same or even do it by yourself.
However, it is not as simple as it seems. You must know certain essential aspects like bidding strategies, location targeting, and managing keywords to get the most out of the ads at the lowest cost.
Below, we have talked about how you can optimize your Google Ads for better local sales.
1. Set up call extensions- Most buyers want a number they can call to immediately talk to the seller. Therefore, you should set up call extensions within the Google ads you run. It will act as a secondary option for users to click on; they can either call you or visit the website.
You can also set up a call extension schedule as per your business hours. If your business is not open, you can hide the extension during that time.
2. Refine your targeting- Targeting is a critical factor of any paid marketing strategy, especially if you are a local business, as your target audience would be the people closest to your business location. You can target the region directly or by radius as well.
If your business has multiple physical locations, you can specify a mile radius around those locations. Google Ads also allows you to target only those people who are physically searching within the radius you specify.
3. Use keyword research tool- You can use several keyword research tools like Google’s keyword planner, which is a free tool. It will help you determine the search volume for your desired keywords and other valuable insights.
4. Make sure your website is organized and optimized- If your website is well-maintained and properly organized, Google ads will produce better results. So far, a website with minimal effort may have worked for you, but you must upgrade and update it to get the best results. Since most people browse the internet using their mobiles, your website must be mobile-friendly and load quickly and smoothly. Additionally, if the landing page of your website is easy to navigate, Google will prioritize you over other competitors bidding on the same keywords.
5. Consider outsourcing- It may be overwhelming for you to run and manage paid search ads on Google all by yourself, especially if you are not an expert in this field. In such cases, you must consider outsourcing Google ads management services to an excellent digital marketing company in USA. It may seem like a risk; however, it will surely be fruitful in the long run. They will set up your account, optimize it, curate an optimal campaign structure, track the conversions, and scale your ads’ profitability, resulting in better sales.
About Silver Spoon Agency
You must have clearly understood how to optimize your Google Ads for better sales by now. At Silver Spoon Agency, we offer the best digital marketing solutions to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
What Is Real-Time Reporting? How Can It Benefit Your Business?
As a business owner, you must focus on increasing your business intelligence, i.e., the concepts, techniques, methods, and tools you can use to learn more about your company. The knowledge will help you improve your strategies and processes, allowing you to achieve better overall goals. Therefore, you must invest in real-time reporting to get accurate data for making the right decisions. You can also contact a reliable digital marketing company in USA to get the right guidance about the same.
Below, we have discussed real-time reporting and how it can benefit your business!
What is real-time reporting?
Real-time reporting is a tool that helps you gather data and relay it to users immediately. You can access the data through an online portal or software that has updated information at all times. The platform will complete all the reporting activities itself. You can even share this information with specific clients or employees. On the other hand, static reporting offers monthly, quarterly, or annual reports which require manual input or review.
How can it benefit your business?
Some benefits of real-time reporting for your business include:
- Accelerating the decision-making process- Real-time reporting will help you make a decision rapidly, especially for a time-sensitive matter, because you will get the most current data. You will not have to wait for monthly or quarterly reports to make any decision.
- Delivering better customer service- Since you get the most accurate data, you will be able to better understand your business’s performance and determine what your clients like and dislike about your business. Moreover, you will also be able to tailor better strategies for better results.
- Fostering more productive client meetings- Usually, you may not get the data until the meeting ends, leaving you with little or no time to analyze the data. However, with real-time reporting, you will get enough time to review the data and prepare your questions and statements for the meeting in advance.
- Improving transparency and client trust- Since you give your clients access to real-time reporting features, they will be able to monitor and better understand their data. Equal access to critical information will result in a collaborative relationship and help them trust you more.
- Saving time and money- If you use real-time reporting, you will not need much time for reporting and performing manual tasks. In fact, you will also be able to save on labor costs as you will no longer need people for these tasks. Moreover, your employees will be able to invest this time in other productive and profitable tasks.
- Sharing data between departments- Real-time reporting platforms make it easy for teams across the organization to access the data and reports. It ensures that all the departments have the needed information for carrying out smooth operations. Moreover, your New York SEO agency will also have all the information they need to take your business to greater heights.
- Minimizing miscommunication- With real-time reporting, you get ownership over the data and also reduce the need to rely on someone else for any information. It further reduces communication back-and-forth and lowers your risk of sharing wrong information with others.
About Silver Spoon Agency
You must have clearly understood what real-time reporting is and how it benefits your business. At Silver Spoon Agency, we offer the best digital marketing solutions to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
