Home Improvement Company Sees CONVERSION SUCCESS

Industry: Home Improvement

Results

$7.14 CPA

0.17% CTR

Results Breakdown

Through multiple tactics and optimizations, Silver Spoon Agency produced 21 visits to the advertiser’s showroom and 65 visits to the company’s website. Together, these conversions amounted to a low CPA of $7.14. The campaign also achieved a CTR of 0.17%, exceeding the industry’s average CTR of 0.10%.

Challenges

A home improvement company specializing in kitchen and bathroom remodeling was looking to promote a sale on its kitchen remodeling services.

It enlisted the help of Silver Spoon Agency to utilize Geo-Fencing & Addressable Geo-Fencing Technology, along with other programmatic tactics, to more precisely reach its target audience, achieve a high CTR & track offline conversions.

Solutions

GEO-FENCING ADS: Silver Spoon Agency developed a
comprehensive strategy of Geo-Fencing, Addressable Geo-Fencing, Site Retargeting,
Search Retargeting & Keyword Contextual targeting.

Strategy Developement

Addressable Audience Curation: The advertiser provided a list of home improvement stores & neighborhoods it wanted to target & Silver Spoon team drew
target fences around each location.
Tracking Mechanisms: Silver Spoon team then curated a custom audience of households in nearby zip codes that featured homeowners
who were 55+ years old and had household incomes of at least $150K. Then, Silver Spoon identified the exact shape and size of each property and automatically drew target fences around the addresses to display advertised offers to users at the household-level while executing a laser focused tracking system to prove ROI.
Campaign Optimization: With quick learning from the campaign’s launch, the system made changes to the keyword recency setting by lowering the retargeting window from one month to one week, thus ensuring that the campaign reached relevant users in a timely manner.

S

S

A

®