HVAC company recruits new clients

Industry: HVAC

Results

82 VISITS

0.37% CTR

Results Breakdown

By blending pre-roll video with CTV ads, Silver Spoon Agency generated 82 offline visits to the HVAC business for a Cost Per Visit (CPV) of $18.95.

Additionally, the pre-roll campaign achieved a CTR of 0.37% — exceeding the advertiser’s goal of 0.30% — while the large-screen CTV campaign produced a Video Completion Rate (VCR) of 96%.

Challenges

A heating & air conditioning company was looking to target individuals with a need for HVAC services during the COVID-19 pandemic.

It enlisted Silver Spoon Agency to utilize Address-able Geo-Fencing Technology to reach users at the household level as they spent more time at home.

The advertiser hoped to capitalize on the rise in consumers’ streaming habits, while also tracking physical visits to its business and achieving a CTR of 0.30%.

Solutions

GEO-FENCING ADS: Silver Spoon Agency developed a comprehensive strategy of GeoFencing, Addressable Geo-Fencing, Site-Retargeting, Search Retargeting & Keyword Contextual targeting.

Strategy Developement

Addressable Audience Curation: The HVAC company did not have a relevant address list of homes to target, so Silver Spoon Agency used its Address- able Audience Curation tool to curate a customized audience of households in real-time by choosing from more than 700 location and demographic variables.
Tracking Mechanisms: Silver Spoon curated an audience of addresses in nearby postal codes featuring users who had household incomes of $70K+ and whose homes had air conditioning or heating units. Property sizes and shapes were identified, automatically drawing target fences around addresses at the household level.
Campaign Optimization: A Conversion Zone was added around the advertiser’s physical location to track the number of users who
received either a pre roll or CTV ad and later visited the company to track campaign results.

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