HVAC Distributor Reaches Niche Audience via LOCATION-BASED TARGETING

Results Breakdown

The campaign surpassed its goal with a CTR of 0.11% and generated 254 conversions, both in-person and online. The Cost Per Action (CPA) was $19.14. The HVAC distribution company plans to continue working with Silver Spoon Agency to increase brand awareness and reduce costs for other represented brands.

Challenges

One of the largest HVAC distribution companies in the country specializing in heating, air conditioning, refrigeration equipment, parts and supplies, sought to increase brand awareness for a specific product line. They utilized a programmatic strategy focused on location-based targeting to drive contractors to their distribution center and manage media budgets in partnership with hundreds of HVAC brands sold in their store.