Residential Flooring Brand Mirrors TV Buys Through CTV ADVERTISING ACROSS ALL DEVICES

Industry: Home & Building Materials

Results

95.8% Video
Completion Rate

Results Breakdown

The campaign was a success, with an increase in online appointment schedules directly attributed to it. The precision of programmatic CTV campaigns with Silver Spoon Agency demonstrated how it achieves TV impact with digital precision.

Challenges

A Multi-location residential flooring company wanted to run an CTV campaign alongside traditional TV. They deployed a multi-state addressable CTV campaign.

Solutions

CUSTOM AUDIENCE: Targeted female homeowners and pet owners across seven states
GEO-FENCING ADS: Pinpointed exact locations, while private marketplace deals ensured ads on brand-safe content
CROSS-DEVICE MATCHING: Tracked online conversions, achieving a 95.8% Video Completion Rate

Strategy Developement

Custom Audience Targeting – Targeted female homeowners and pet owners across 01 seven states.
Geo-Fencing for Location Precision – Pinpointed exact locations of targeted households.
Cross-Device Conversion Tracking – Tracked online conversions with cross-device matching achieving a 95.8% Video Completion Rate.

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