Increasing Sales for Client via Addressable and Behavioral CTV Targeting

Industry: Home Improvement

Results

$6.34
Cpa

49%
Increase In
Store Visits

Results Breakdown

The 90-day campaign achieved an impressive $6.34 Cost Per Action (online sign-up) and a 49% increase in store visits. It showcased Silver Spoon Agency’s technology, driving online sign-ups and physical store visits. Granular reporting attributed conversions to households, verifying CTV ad impact.

Challenges

The client is a multi-location regional blinds installation company. They aimed to repurpose their traditional TV advertising assets to reach Connected TV (CTV) users and increase online sign-ups & walk-in visits in the Washington D.C. DMA.

Solutions

PROGRAMMING STRATEGY: Silver Spoon Agency designed a programmatic strategy that could deliver the desired outcomes
CTV ADVERTISING: With addressable and behavioral targeting

Strategy Developement

Addressable Targeting: Curated a custom address list of new movers in Washington D.C. for precise household-level targeting on CTVs. Created Conversion Zones around 28 store locations to track store visits.
Behavioral Targeting: Implemented Keyword Search Retargeting for users seeking blinds and developed a custom keyword list of 700+ terms. Used cross-device matching to target CTV users based on search keywords and content consumption, while utilizing the brand’s existing 30-second video creative for CTV ads.

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