Appliances Brand Drives In-Person Visits via Location Based Solutions

Industry: Home Appliances

Results

$0.28 cost
per store visit

91.01%
Geo-fencing
Lift

106,022
Store visits

Results Breakdown

A leading home appliances brand successfully drove in-person visits using location-based solutions, achieving impressive results. With a cost of just $0.28 per store visit, the brand saw a 91.01% lift in geo-fencing effectiveness, leading to 106,022 store visits. This campaign highlights the power of targeted, location-based marketing in boosting foot traffic and engaging consumers directly.

Challenges

A U.S.-based manufacturer of power tools and home appliances, with hundreds of consumer products, partnered with Silver Spoon Agency to promote a handheld clothing steaming device.

The manufacturer sought location-based advertising to reach their target audience and track offline conversions to 97 retail stores.

Solutions

AD CAMPAIGNS: Crafted highly targeted ad campaigns to open new audiences
CUSTOM AUDIENCE: Employed a custom addressable audience targeting based on demographic variables & location factors
GEO-FENCING ADS: Served ads the household-level, while conversion Zones measured in-store visits
CPV OPTIMIZATION: Optimizing to reduce Cost Per Visit (CPV)

Strategy Developement

Custom Audience Targeting: The campaign tailored ads to specific demographics and locations, ensuring messaging resonated with the target audience. This approach increased engagement and conversion likelihood.
Store Visit Tracking: Conversion Zones tracked in-store visits, offering valuable insights into ad impact on foot traffic to 97 retail locations. This data allowed real-time optimizations for campaign performance.
Cost-Effective Optimization: Continuous optimizations reduced Cost Per Visit (CPV) by refining targeting, messaging, & placement using Geo-Fencing with Conversion Zones data. This efficient resource allocation maximized ROI and drove tangible results for the clothing steaming device promotion.

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