8 Geofencing Marketing Tips to Supercharge Your Sales
- Start early: You may be planning to boost sales through location-based deals. But, remember to start early by setting up your geofencing marketing campaigns in advance. It will allow the customers to plan their purchases ahead.
- Set up interest-based audiences: Curating geofencing marketing campaigns without knowing your target audience wastes both your time and money. Therefore, use a reliable geofencing platform or hire a full-service digital marketing agency in New York to access user demographics and set up interest-based audiences. It will help you deliver what your audience exactly wants, resulting in increased engagement rates and sales.
- Geofence your competitors: Geofencing campaigns will help you gain a competitive edge. Wondering how? Well, when you set up geofences around your competitors, you get insights about what customers are interested in. It allows you the opportunity to study those insights, understand the preferences and needs of the customers, and offer them a better deal.
- Create listening campaigns: Listening campaigns are an effective marketing tool for determining the footfall of your competitor’s business. They will help ensure you meet and exceed your sales target.
- Reach out at the perfect moment: A full-service digital marketing agency in New York will help you boost your conversions by targeting your users at the right moment. Most marketing campaigns fail because they reach out to customers at the wrong time. Use the advanced tools in the market to determine when your prospects have time for you and target them at that point in time.
- Consider the size of your geofences: Remember, bigger is not always better when setting up geofences. Setting up a geofence with a huge radius will serve no purpose when targeting users too far away from your business location. Therefore, you should plan your geofences carefully and utilize smaller geofences for better results.
- Serve the right content at the right time: As obvious as it sounds, many marketers overlook this. They target their audience at the wrong time with the wrong content. However, you must ensure your geofencing marketing campaigns serve the right content to your customers at precisely the right time. Also, remove all the unnecessary steps to increase the conversion rates.
- Launch actionable ads: Geofencing marketing campaigns get more engagement with actionable ads and a compelling and persuasive call to action. Talk about the deals and rewards in those ads and target your audience with personalized notifications.
About Silver Spoon Agency
You must follow the above-mentioned geofencing marketing tips to supercharge your sales. At Silver Spoon Agency, we offer our clients the best digital marketing solutions, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
What Is The Role Of CRM In Digital Marketing?
CRM is a set of applications and software that help manage customer databases and interactions and everything related to them. Remember, increased sales are possible only when you have good customer relationships. It means your customer service has to be nothing but the best if you want your business to grow. However, CRM is also beneficial for a full digital marketing service package. It is an integral part of every successful digital marketing campaign. It creates a base for your promotion and sales campaign.
Below, we have discussed the role of CRM in digital marketing!
1. Digital marketing strategies connected to CRM: One of the most significant digital marketing strategies is collecting customer data when they are browsing the web. Then, the best Facebook advertising agency in New York shows sales ads to them on social media platforms based on this data and what products they are searching for. The ads remind the user about the product and bring them back to the site where the product is up for sale.
2. CRM personalizes the digital marketing campaign: CRM will allow you to gather data about the likes and dislikes of your target audience and show them ads for products they are likely to buy. Using CRM, a digital marketing company in the USA gets a detailed database about the purchases made by the customer in the past, what product they searched for the most, and other factors like their age, gender, and the area they live in. You can personalize your digital campaigns using this data.
Now, instead of running one campaign and hoping that people interested in the product will see it, you can ensure that only those genuinely interested will see that specific item.
3. Digital connections: Since CRM helps you create a database of your current and potential customers, you can target them in a one-to-one digital campaign. Facebook ad marketing service providers suggest products to them as per their preferences and remind them of the items they like.
You can also send them emails suggesting specific products and services based on their previous purchases. You can also add links to other related products.
You can publish blogs and articles about things they are interested in. Users are always more inclined toward relevant information and are more likely to engage with you if you provide them with it.
4. Guaranteed satisfaction: Using CRM, a full-service digital marketing agency in New York creates a database about customer service calls. You should note what the customers liked and disliked, what you did to satisfy them, and what their suggestions are. It will help you curate a better training program for the customer service representatives and further help them properly cater to the customers.
About Silver Spoon Agency
The benefits of CRM are multifaceted in digital marketing. At Silver Spoon Agency, we offer our clients the best digital marketing solutions, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
4 Awesome, Proven CRM Techniques To Improve Your Marketing ROI
CRM (Customer Relationships Management) is essential for the success of every business, irrespective of its size. If you do not invest enough resources in your CRM system, you will probably not have a robust customer retention rate and experience significant growth. In fact, CRM is closely associated with marketing too. The better the CRM system, the more benefits marketing will yield. However, with a lot being said about CRM, you must understand CRM is beneficial only when done right under the guidance of the best digital marketing company in the USA!
Below, we have discussed the top four excellent, proven CRM techniques to improve your marketing ROI!
1. Tailor and automate your email marketing campaigns: You can easily integrate your email marketing campaigns with CRM software. It will drastically increase your conversion rates plus notify you every time your audience opens your email. In fact, you can also determine which subject lines, CTAs, images, and lines your audience is most responsive to. All this data will help you curate a better campaign next time.
With the help of CRM, you can also send tailored emails to your target audience. You can also enhance your social media marketing with the help of your email campaigns, CRM, and the best digital marketing company in the USA.
2. Use social CRM for more meaningful interactions: Social media and CRM are intertwined to a great extent. In fact, Social CRM as a term exists. It allows you to reach your audience through social media platforms like Facebook or Twitter.
Since CRM already has detailed information about your target audience, the interactions with them will be more effective and meaningful with the help of social media marketing consultants near me. However, ensure you offer smooth and prompt customer support to build meaningful customer relationships.
3. Use cloud CRM on the go: Cloud-based data storage is probably one of the most beneficial technological advancements. People are increasingly entrusting their data to internet-based servers. Similarly, there is cloud CRM, which means CRM software operates in the cloud. It is convenient to use as it does not need any installation or setup and does not require you to free up some storage on your desktop.
4. Consider the feedback: Most businesses make the mistake of doing nothing with the customer feedback they get on social media. If you are also one of them, you are wasting an opportunity.
It’s high time you understand that most customers use social media for customer support, which can significantly influence their purchasing decisions. That is why do not ignore the feedback you get on social media, especially if it is negative. Resolve their issues and concerns and turn around the complaints. It will help you build a positive image for your brand through quick customer service with the help of a full service digital marketing agency in New York.
About Silver Spoon Agency
You must follow the above tips to improve your website’s user experience. At Silver Spoon Agency, we offer our clients the best digital marketing solutions, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
5 Ways CRM Can Help Create Better Marketing Campaign
Irrespective of the size of the business, you cannot afford to ignore Customer Relationship Management (CRM). You should perceive it as one of the most valuable assets of your organization, as it has elevated the business world.
If your business is about marketing, sales, and customer support/service, CRM is a must for you to nurture and convert your leads into sales. It will also enhance your interaction with them and build long-term relationships. Basically, CRM helps you connect with customers, increase revenue, and deliver better customer satisfaction. Therefore, hire a digital marketing company in USA that can utilize CRM to the fullest.
Below are the top five ways CRM can help create better marketing campaigns:
1. Maintain data integrity: Accurate data is a crucial aspect of CRM systems. They allow you to gather a huge amount of customer data that further contributes to a smooth workflow. It also helps you curate a well-thought content strategy and store all records. With the help of CRM, you can access details about the most recent customer interactions anytime and anywhere.
2. Lead nurturing CRM: During this process, you foster your relationships with the leads at every sales funnel stage. CRM lets you provide them with all the information they need, helping you focus on the marketing efforts.
Lead nurturing CRM will boost your sales, save money, and develop customer relationships. You can enhance your marketing efforts by targeting these leads to convert them into customers.
3. Personalize emails with CRM data: CRM data is one of the most authentic and reliable data out there. However, most companies do not know how to fully utilize their data. Use CRM data to measure the results and personalize your emails to make them more valuable and effective, leading to higher open and click rates. It is because the recipient’s name increases the relevancy and emphasis. A full service digital marketing agency in New York will help you attain your marketing goals using CRM.
4. Targeting clients using CRM software: Approaching an irrelevant target audience is a complete waste, as it is ineffective and tarnishes your brand image. However, using CRM, you can target the right people with the right message at the right time. You can study their past purchases, location, behavior, needs, and preferences, helping you deliver better customer experiences.
5. Marketing automation: It will allow you to automate various tasks related to your business, like social media, emails, and full digital marketing service. You can target your audience with automated messages and automatically manage the marketing processes and other campaigns. Eventually, it will help you cut down costs and enhance productivity. Therefore, integrate CRM and automation into your workflow to synchronize data with the teams and enhance customer relationships.
About Silver Spoon Agency
You must have understood how CRM can help you create better marketing campaigns. At Silver Spoon Agency, we offer our clients the best digital marketing solutions, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com or fill out our contact form.
The 5 Hidden Benefits Of Facebook Marketing You Might Not Have Known
With more than 2 billion monthly users, Facebook, undoubtedly, is one of the most popular platforms for online marketing. Several businesses target the huge audience available on this platform to improve their conversion rate. Not just well-established, successful companies, but even small businesses across the globe use Facebook to advertise and publicize their brand and offerings. It is because well-optimized Facebook ads and aggressive campaigns yield impressive results. In fact, with Facebook marketing, more people are likely to know about your business and trust it.
Below, we have listed the top five hidden benefits of Facebook marketing that you can enjoy with the help of the best Facebook advertising agency!
- Easier to target a specific audience: Traditional marketing makes it difficult to target a particular audience. On the other hand, Facebook marketing will allow you to choose the audience you wish to target. You need to leverage the Facebook retargeting tools to reach out to your prospects. In fact, you can also set a budget and then target your audience accordingly, helping you save on the high cost of advertising and get better returns on ad spend (ROAS).
- Improves customer service: Customer service is an essential element of every business’s operations. And, Facebook Ad marketing service will help you improve your customer service, building a solid relationship between you and your audience. Plus, it will give the audience the space to share their feedback and allow you to address their concerns and improve your services.
- Free data analysis: Every digital marketing company in USA believes that you must understand your customer to cater to their needs and requirements. Facebook gives its users real-time data about the ad campaigns’ performance. It will help you determine which campaign is delivering the best results and which ones you should discontinue. In fact, you can also see the total number of likes on your page and study the performance, engagement, and reach on the post. You can use the data to build and execute better campaigns for your brand.
- Effective marketing strategy: You must try your hands at Facebook marketing if you struggle to manage your ad campaigns on other platforms. It will allow you to reach out to potential customers who know about your brand already. You can offer them some discount and persuade them to make a purchase, converting a lead into a sale. It is called remarketing, i.e., showing your product repeatedly to potential customers with the aim of conversion. You identify clients who bounced for some reason and then roll out ads targeting them.
- Quicker conversion through the call to action feature: Facebook has a custom call to action feature which will give your audience instructions on how they can order your product/service. Through this feature, you can either ask them to fill out a form, install an app, or simply watch a tutorial video. These CTAs play a vital role in conversions.
About Silver Spoon Agency
You must implement the above-mentioned digital marketing strategies for the growth of your business. At Silver Spoon Agency, we offer the best digital marketing solutions to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
5 Digital Marketing Strategies For Your Business
Digital marketing is a highly dynamic landscape with constant changes taking place, especially in the past two years. There are new marketing trends and strategies always showing up. But, it is not possible for any business to successfully adopt and execute all the marketing strategies. Moreover, the limited resources may restrict you from trying your hands at those bold and trendy marketing tactics.
However, remember, there are still plenty of marketing strategies out there that you can implement to competently build your business with the help and guidance of a digital marketing company in USA.
Below, we have listed the top five digital marketing strategies for your business!
1. Personalized email marketing: There is nothing that customers love more than personal attention, and email marketing is the perfect solution! It helps you acquire more customers and increase the retention rate. It will also help you build and nurture a strong relationship with your customers.
Moreover, the audience will also perceive your brand to be genuine. You can go one step further by offering customized deals, coupons, and discounts to them based on their purchasing behavior and preferences. You can use various email list management tools to nurture the leads and smoothen the customer journey.
2. Marketing automation: Automation will help you streamline your business operations, helping you save time and boost the productivity of your employees. It is a must if you want your marketing strategies to work smart and increase the conversion rate. Several automation tools are available in the market for lead generation, content publishing, social media management, email marketing, referral marketing, and much more.
3. Influencer marketing: Not only huge, successful businesses but small businesses can also enhance their brand awareness and generate leads by investing in influencer marketing. It is because of the huge loyal fan base that most influencers enjoy on platforms like Instagram and TikTok. Their audience and followers engage with their content and take their recommendations seriously. You can shortlist the influencers advocating the same ideas as your brand and ask them to promote your business and its offerings in an authentic style.
4. Content marketing: Starting with an idea and its generation and leading to content creation, content marketing is essential for digital marketing. But, before you start creating content, you must first understand the needs and desires of your audience for content to show up at the top of the search results page.
Best content marketing agencies in NYC will study and analyze your competitors and determine what topics they cover through their content. They will also figure out what topics are especially popular in your industry.
5. Social media marketing: People spend their maximum time on social media relentlessly scrolling through their screens. Therefore, you must implement a solid social media marketing strategy to advertise your products and services and build strong brand loyalty. However, with increasing social media platforms, you must keep up with all the new trends. You can even hire a social media marketing consultant to help you with it.
About Silver Spoon Agency
You must implement the above-mentioned digital marketing strategies for the growth of your business. At Silver Spoon Agency, we offer the full digital marketing service to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to info@silverspoonagency.com or fill out our contact form.
5 Ways CRM Can Help Your Business Today
Customer relationship management has evolved significantly in the last few years. With increasing digitization, businesses now have access to a wide range of consumer information. If you use this data correctly, it can work wonders for your business!
You can manage your communication with existing and potential customers using a well-built CRM (customer relationship management) system. It will allow you to analyze a customer’s past interactions with your company and help you improve your relationships with them.
Below, we have talked about the five ways CRM can help your business.
1. Improves data storage– CRM systems store and organize data in one place, allowing you to easily share it across various departments and people in the company. For instance, a hotel or a restaurant can upload a customer’s profile, including their preferences and allergies. This information would be accessible to waiting staff and the cooking team, who can go through it the next time the same customer visits.
2. Improves management of everyday tasks/new client tasks– You can improve your organization process using CRM software. When you store data in one location, your employees can easily access it according to their needs and convenience. It allows customer service representatives to free up their time and focus only on the customers’ needs.
Sometimes, you may unintentionally neglect smaller tasks during a busy or peak season at the office. However, CRM systems enable managers to delegate and assign tasks to their team members and efficiently track the workflow.
To do this, however, first, you must learn how to transfer data from your existing systems and determine which steps in your process require updates.
3. Speeds up the transfer of knowledge– When you hire new members, you have to share a lot of information with them (about the company, team members, workflow, processes, and customers). In such situations, CRM systems make the job easier for you by facilitating easy sharing of information. Instead of giving several files and handwritten notes to every new team member, you can share organized customer data with them using CRM systems.
Moreover, these systems compile all the relevant information in one place and allow you to give access to specific people, protecting your data from hackers or other threatening entities.
4. Increases personalization of the customer experience– CRM systems help you send personalized messages to your customers. These systems generate automated emails or texts which you can send to your customers on their birthdays or inform them about some deals and offers.
You may not realize the power of personalized messaging; however, remember it can go a long way from a customer’s perspective.
You can also use the stored customer data for your future business projects and campaigns. You can also use it to create a unique experience for your customers.
5. Provides knowledge for the future- Data collection of your existing customers helps you analyze and study their purchasing behaviors. You can determine where the customer left during the purchase and which steps or elements stop them from buying your goods and services.
CRM systems also facilitate real-time reporting. Based on these reports, you can make strategic decisions to get more customers on board.
About the business
CRM is essential for your business to support its growth and help it expand further. At Silver Spoon Agency, our experts provide lead generation services for our clients, helping them analyze customer interactions, improve data organization, and enhance communication. Our clients choose us for our advanced technology that helps them organize, automate, and streamline the sales, marketing, and customer services of their companies. For more information, call 8452805377, write to info@silverspoonagency.com, or fill out our contact form.
Seven Ways To Boost Sales With Content Marketing
Content marketing is one of the most common brand-building strategies. Businesses, small and large, are investing more and more time, money, and effort in building and executing robust content marketing strategies. But have you wondered why businesses are resorting to content marketing? Well, the answer is simple- to increase revenue!
Below, we have listed the top seven ways to boost sales with content marketing!
1. Increase brand recognition– Your audience is most likely to share the content across various platforms, increasing your brand appeal and awareness. Also, quality content will increase your visibility in search results, maximizing your sales.
2. Using high-quality content- Publishing high-quality content will result in repetitive audience visits to your website. Therefore, identifying your target audience and supplying them with a consistent flow of valuable and insightful information becomes extremely crucial. It will drive more organic traffic to your web page, thus increasing sales.
Moreover, a buyer is most likely to read a well-written blog and stay on your page for longer to gain more insights about your business.
3. Focus on accurate and helpful information- The prime objective of your content marketing strategy should be to establish a strong online presence as a professional and showcase yourself as an expert in your field. These tactics will help you add value to your viewers.
When your potential buyers are on the verge of buying your product(s)/service(s), a solid content marketing plan will positively influence them to make the purchase. Also, content marketing helps bring clarity to your communication process, expanding your horizons.
4. Use calls-to-action- Including call-to-action (CTA) in your content that would inspire your viewers to check out your products/services is an excellent idea. You can add CTA’s in the form of connection cards appearing on the video itself. You can close your blog or article with a button asking the audience to click on it in order to contact you for more information.
5. Creating product tutorials in the form of guides- Product tutorials can significantly boost your sales if the information presented is highly engaging. Take your product and showcase it in a new light that demonstrates its value and usefulness. The tutorial can be written or filmed, but it must be educational and fun. It may even go viral if you do it right, getting your business more publicity.
6. Provide customer testimonials- Uploading your past customer testimonials is a common content marketing strategy. Testimonials are like evidence of the quality of your offerings. They can remarkably impact the purchasing decision of your potential customers.
7. Do not use the content for just selling- The ultimate aim of your content marketing might be to boost your sales. However, you must not sound too sales-oriented or try to sell too hard. You must ensure the content piece does not read like an ad copy. Make separate product pages for pricing information, purchasing options, and product specifics.
About the business
Content marketing is a reliable strategy for every business to enhance its online presence and boost sales. At Silver Spoon Agency, we offer effective content marketing services to our clients that range in various industries and sizes. We can surge your brand’s presence through SEO, web design, and ad campaigns. For more information, contact us at 8452805377, reach us at info@silverspoonagency.com, or fill out the contact form.
Top 6 Tips For Designing A Good Content Marketing Strategy
- Research your target audience first- Invest time in understanding your target audience- what type of content would be helpful for them and how do they like to consume it. It can be blogs, infographics, videos, or something totally different. Survey your target audience and customize your content strategy based on that information.
- Plan your topics and include accurate information- Never randomly pick a topic; instead, plan and research about it. Search and collect accurate data and information regarding it. While writing on that topic, keep the user’s interest in mind to deliver relevant and helpful content. It will give your target audience the information they seek and help establish your business as a thought leader. Then, they will continue to visit your website for the more helpful content.
- Produce unique content- Unique content is essential for a successful content strategy. Just like how customers get impressed with unique and trendy products, unique content also impresses users and search engines. If your content is plagiarized, you can be penalized, which would waste your effort, time, and money. Therefore, you should secure yourself against duplication issues by producing only unique content.
- Keep errors to a minimum– Make sure your content is errorless, i.e., no grammar and spelling mistakes. A text with errors will make a terrible first impression on your target audience, thus potentially affecting your sales.
- Repurpose your content- We invest a lot of time and talent in crafting valuable and engaging content. Therefore, you must recycle and reuse your content to ensure peak efficiency. It will also allow you to reach new audiences without straining yourself too much in the process. For example, one of your podcast episodes may have been a super hit. Now, you can turn that episode’s topic into a blog post. You can also consider creating a YouTube video that covers a similar topic, helping you connect with an audience that prefers video over text.
- Remarket your content– Remarketing your content means marketing an existing piece of content that got users excited, but did not generate much sales enthusiasm initially. There can be many reasons for this- the visitor may not be looking for that product at that moment, or maybe it was not their payday.
About the business
A fruitful content marketing strategy is the need of the hour for every business. At Silver Spoon Agency, we assist our clients with all their marketing needs–from search engine optimization to website design solutions and customized PPC campaigns. We are known for our efficiency and our professionalism. For more information about us, contact us at 8452805377, reach us at info@silverspoonagency.com, or fill out the contact form.
Top 6 Winning Strategies For Social Media Marketing
- Use chatbots– Chatbots are precisely what your business needs. This handy tool helps communicate with customers and resolve their problems without the need for human interruption. Moreover, chatbots integrate with social media platforms, making customers feel most comfortable interacting with them. Some chatbots can even take orders directly through Facebook messenger and comments. You can also integrate chatbots with all major payment systems.
- Create an efficient content marketing strategy– Content marketing has dominated the marketing world for a long time and will continue to do so. You must link quality content with the right posting schedule and the correct frequency of posts. Integrating high-quality SEO with all the above will help you attract a huge amount of organic audience.
- Create a community for your audience– You need to make your audience believe you are not just a robot. You can do so by integrating personality through emotions and humor in your social media content. Remember that your audience will lose interest if they see the same types of posts every time. You can develop interactive content by asking your audience questions and gathering their opinions.
- Diverse content strategy- Your social media handles will look monotonous if you post and share a similar type of content. To keep your audience intrigued, you must use other types of media as well. You can incorporate appealing images, fun videos, or exciting podcasts in your content to add personality to your brand.
- Use brand advocates– The best promotional tool for your business is the people who love your brand. Indeed, focusing on widening your customer base is a brilliant strategy, but have you thought of leveraging your current ones? You can even use your employees as brand advocates.
- Create profiles on relevant channels- You may create profiles on every social media platform available to reach maximum people. However, you will not be able to get your chosen target audience with that approach. Instead, you should consider your potential customers’ profiles while choosing your social media channels. For instance, if you are a clothing brand, you do not necessarily need a LinkedIn profile; similarly, you do not need to be on Pinterest if your business offers surveillance services.
