Google Ads can significantly take your business to greater heights. The advertising platform was launched on October 20, 2000. Since then, there have been several myths doing rounds regarding the platform. Therefore, you may not utilize the platform to the fullest or, in fact, not use Google Ads at all. To debunk some common myths, you should keep reading about Google Ads and get a clear picture. Keep reading as we dispel some Google Ads myths.
- No one even clicks on Google Ads- Some people are only looking for specific information and are not interested in buying any product. Therefore, they skip the sponsored ads. However, still in 2019, Google’s advertising revenue was over $100 billion. It proves that internet users click on accurately-formulated ads to seek solutions to their problems, not as advertisements. They may also make a conversation after visiting the website.
- Google Ads is only about advertising in the search engine- Google Ads is not only about search engines and keywords. It is a powerful advertising ecosystem that uses various other platforms like Google Play, Gmail, Google Maps, and YouTube. Therefore, while curating Google Ads for your business, you should not restrict yourself to the search engine. It will help you reach a larger audience and further grow your business.
- They cost an arm and a leg- You may believe that Google Ads is a tool exclusively for companies with huge advertising budgets. However, it is not true as Google Ads are perfect for small and local businesses too. They help you target your ads at a specific customer base, reducing advertising costs and increasing efficiency. Plus, there is no minimum budget spending on the platform. You can spend money as you want and determine your maximum cost per click, impression, and conversion bid.
- You cannot see your ads, so Google Ads does not work- You may not have come across your ads even once. However, you should not worry as your company and its employees are not the target audience. You generate impressions when you check your ads. However, since you do not click on them, the number of impressions increases, but the number of clicks stays at the same level, which may negatively affect your ad. Therefore, the advertising agency blocks the company’s IPs to avoid overzealous checking of the ads by the companies.
- You do SEO, so you do not need Google Ads- Google Ads and SEO complement each other. Your marketing strategy must comprise both elements. Google Ads is more flexible and provides full cost control and analytical background. Plus, it will take you to the top of Google Search results even when SEO has not been performed. It allows your website not to lose potentially interested users.