You might be aggressively advertising on Google Ads but still not getting the desired results. The reason behind it could be a low-quality score. Well, if you want to master Google Ads, you must understand what quality score is and hire a reliable PPC company in the USA. It significantly influences the cost and effectiveness of your paid search campaigns.
Remember, your credit score affects your chances of getting a loan; similarly, Google Ads quality score affects the performance of your PPC ads and how much you pay for every click.
Below, we have talked about quality score and how it affects Google Ads.
What is Quality Score?
It is the metric that Google uses to rate the quality and relevance of your PPC ads and keywords. It also determines your cost per click (CPC) and is multiplied by your highest bid to determine your rank in the ad auction. Several factors affect your Quality Score, including:
- Your click-through rate (CTR)
- Landing page quality
- Ad text
- Keywords’ relevance to the ad group
- Past Google Ads account performance
It can be challenging to figure out to what extent each factor affects the Quality Score. You should know that CTR is the most influential component — when more people click on your ad, it means your ads are relevant and helpful to the audience. As a result, Google will charge you less and give your ad higher rankings.
Benefits of improving Google Quality Score
It must be clear by now that Quality Score strongly affects the success of your Google Ads campaign. Therefore, every PPC agency in the USA optimizes your quality score to get a higher return on investment (ROI), as higher Quality Score correlates with a lower cost per conversion and cost per click. A high-quality score means that your PPC ad meets your audience’s needs.
Note: Cost per conversion and cost per click are not the same. The latter is how much you pay for each click, while the former is about how much you pay when someone takes the desired action, such as signing up for a free trial or buying the product or service.
Cost per conversion is usually higher than cost per click because not every click results in conversion.
How do you increase the quality score?
The best Google Ads agency focuses on the following areas to boost the quality score:
- Keyword research: Look for new, relevant keywords to increase your overall traffic.
- Keyword organization: Divide the keywords into groups that can be more effectively associated with individual ads.
- Refining ad text: Study your ad copy and ensure that it is perfectly aligned with the ad campaign.
- Optimizing landing pages: The landing pages must connect directly with your ad groups and offer a connective experience to the visitors.
- Adding negative keywords: Exclude irrelevant keywords and search terms that might result in a waste of time and money.
About Silver Spoon Agency
You must implement the above-mentioned digital marketing strategies for the growth of your business. At Silver Spoon Agency, we offer the best digital marketing solutions to our clients, helping them stand out among their competitors. Our clients choose us for our innovative marketing strategies and commitment to taking their business to a global level. For further information, contact us at 8452805377, write to firstname.lastname@example.org, or fill out our contact form.